Lewin's Force Field Model (Change Management)

Now that you've done your Force Field Analysis, you can use it in two ways:

  1. To decide whether or not to move forward with the decision or change.
  2. To think about which supportive forces you can strengthen and which opposing or resisting forces you can weaken, and how to make the change more successful.

Lewin's Force Field Model is an important contribution to the theory of change management - the part of strategic management that tries to ensure that a business responds to the environment in which it operates.

The short video below provides an overview of Lewin's Force Field Analysis model and there are some additional study notes below the video.