Copy of Strategy



Every community has it's own development profile. You can see our stages outlined with marks of average and best-in-class. Here's a set of insight based on the current assessment:

  • The marketing team is currently responsible for the community, a wide-spread practice. Other in-kind organizations can see their communities contributing also in R&D and HR for example. So sometimes the community is developed as a separate product with a dedicated team and budget (not only marketing focused). This allows higher levels of development.
  • Community exists for 6+ years and engages at least 7 leaders from the team. This allowed higher scores in Leadership and Community Management (best-in-class)
  • Though lack of long-term strategy holds some other leaders from participating, which сфт significantly depress the development (especially in the number of projects/products done)
  • Everything else (tools, metrics & content) follows the strategy line. Some ideas were outlined in the impact mapping above, though it's just a starting point.

More on the methodology

Another set of insights can be found in


As it seems we're somewhere around the growth stage. This stage of the framework addresses the needs in engaging the community (and we saw some juicy contributions already), starting minimal service fees (discussed a lot in interviews) and building a distributed network able to work without the core team (a desire or a nightmare for us?).

More about the playbook from a16z


  • The team was named a few times as the strongest side.
  • The project worked for 6 years (huge time for blockchain space), surviving the crypto winter and taking a consistent and pragmatic approach to tech development.
  • Now network starts to get the appropriate attention with the recent marketing campaigns and educational efforts.
  • Connection with the science/ academic world is also an advantage.


Currently, the team is highly engaged and almost reached the full capacity. In order to extend the operations, more hands are needed. The best partners for us would be the robo-enthusiasts as it seems, so I'd explore how we can engage our community members to support operations and possibly join the team in the future. At least 2 of them already want to increase their engagement (both in business and engineering), and others could be interested when we have specific requests. This also includes work with NGOs, Universities and Industry Associations.

Here's what members see they can do for the network:

  • Brainstorm Ideas +++
  • Research, Work in groups +++
  • Provide connections and communications +++
  • Provide training, workshops, education ++
  • Organize Events ++

Also while the product is high-tech and R&D-heavy, it can be hard to explain the development and opportunities to non-engineers. Creating more understanding between engineering and business (e.g. creating use cases together) can allow more successful business products in the network (which we're targeting).

Another important point is Incubation. Comment from : I have a feeling that when you target large companies, it won't be effective because of the number of steps you need to take (and they are slow). Incubators/Accelerators give potential to connect with a lot of startups and they could be more willing to join this initiative. As well as engineering firms – people who are designing the systems (developers, architects), in industrial automation and robotics.

That as well as including more Influencers, Teachers, Academics, Researchers and Tokenholders will give extra network effects and provide supporting service to the community member.

Started the list of connected ecosystems:


: Our culture should unite a new-breed of professional interested in more than just capital gains. We're looking for trustworthy fellows (like science fellows) to share and generate ideas together. The main idea is to make people feel enthusiastic and build an ecosystem that can provide everything else (marketing, grants, research and education).

Most people interviewed already love the project, are big fans of the topic and want to support/make a positive impact on the project and the world. To preserve that we need to set some standards for gatekeeping, avoid purely financial motivations and setting a friendly and collaborative atmosphere overall.


  • 3 laws of robotics
  • Open source
  • Academic approach
  • Futurism


  • Interest
  • Surprise
  • Amazement
  • Confidence
  • Love