- What is the current identity of the brand?
- What are the brand's values and mission?
- Who is the target audience of the brand?
- How many people or projects are involved in the ecosystem, and what are they doing?
- What is the desired perception of the brand?
- What are the brand's unique selling points?
- Let’s look at ImpactUA as a brand or a product. What services does ImpactUA provide? Why should people join the ecosystem?
- Are there any specific messaging points you want to convey through your brand identity? Can you provide a short sentence (main message) that will communicate what ImpactUA is?
- Can you describe the main problems with your current visual identity?
- What are the specific goals of the identity redesign?
- What are the visual elements that the brand wants to keep? What are the visual elements that the brand wants to change?
- What are the brand's preferred color palette and typography?
- Where and how will your brand identity be used?
- What are the key touchpoints where the new identity will be applied?
- Future Growth. What is the long-term vision for ImpactUA?
- Who will be responsible for the implementation of the new identity?
- What is the timeline for the identity redesign project?
What is the current identity of the brand?
Idea was atom as a reference to scientific approach, small things that have great energy, building block of the universe, people and project on many orbits around the core etc.
Here’s more about us: https://impactua.org/impact-ua-en
In some time I’ve learned and appreciated this better model to picture it
What are the brand's values and mission?
Mission:
- Сеем разумное, доброе, вечное
- Творим-вытворяем, создаем
- Образовываем
- Развиваем (себя и другие)
- Исследуем
- Поддерживаем
Values:
- Self-organization
- Миссийность
- Integrity / Holism
- Culture
- Professional, Spiritual, Personal Development
- Openness / Transparency
- Networking
Who is the target audience of the brand?
- Волонтеры, инициаторы, агенты перемен
- Патриоты (Украины... люди культура, не государство)
- Креативщики / креативный класс
- Красивые и молодые люди
- Социальные Активисты, миссионеры
- Команда, сообщества, друзья
How many people or projects are involved in the ecosystem, and what are they doing?
- 👉 Activists and changemakers (CSO / civil society)
- Additionally, Denys mentioned Lapin’s theory of individuals with own agency (authors of their life), ready to take responsibility for the common life (and become co-authors). They can be our target audience across sectors:
- Also see:
- our website for partners
- and Creative Ukrainians database for people
- and @Max Semenchuk has another airtable with Orgs
- plus a graph with connections
What is the desired perception of the brand?
Оптимизм
Надежда
Вдохновение
Доверие
Взаимодействие
Увлечения/действенность
Интерес
Любовь
Возбуждение
Мотивация
What are the brand's unique selling points?
- Everybody can find smth for themselves
- It’s lean/agile/adapting
- It’s metamodern
Let’s look at ImpactUA as a brand or a product. What services does ImpactUA provide? Why should people join the ecosystem?
- Services: you can find here https://gamma.app/public/Presenting-Impact-UA-think-tank-iaw1nasxd9fbygs
- why should one join:
- embrace care, support, resources, status, whatever
- resolve own tasks
- find a community that fits you
- follow the journey for self development
Are there any specific messaging points you want to convey through your brand identity? Can you provide a short sentence (main message) that will communicate what ImpactUA is?
- Depends on the audience: see more in our internal presentation
Для типового бізнесу ми — “організаційний консалтинг” (вплив від якого можна порахувати).
Для інноваційних організацій — ми “формуємо спільноти та підвищуємо синергію, вводимо у стан потоку”.
Для бюрократичних структур — “ми впроваджуємо комунікації зі стейкхолдерами для досягнення поставлених завдань керівництва”.
Impact UA: это площадка для сотрудничества в рамках Целей устойчивого развития и не только. Здесь можно найти партнеров, экспертов, команды и ресурсы.
Taglines: “Everything is connected” “New culture of change”
- 👉 Impact UA Ecosystem: Connect, Emerge, Influence.
Надо написать что-то похожее на это, main description:
- “Impact UA is a dynamic ecosystem of social initiatives aimed at enhancing solidarity, resilience and positive changes in Ukraine through a diverse range of programs, partnerships and resources.”
- “Impact UA is a dynamic hub of individuals and social projects. It's all about connecting people, solving problems and creating positive changes in Ukraine through self-initiated programs and partnerships”
Can you describe the main problems with your current visual identity?
- People don’t understand the structure of ImpactUA
- people don’t get what ImpactUA even is. We say:
- ImpactOS is a mindset (yellow)
- Impact Ecosystem is a community with its resources (orange & green)
- Impact think tank is a team (blue)
What are the specific goals of the identity redesign?
- Inspiration
- Better look
- …
What are the visual elements that the brand wants to keep? What are the visual elements that the brand wants to change?
- Keep Atom? 🤷♂️
What are the brand's preferred color palette and typography?
- 🤷♂️
Where and how will your brand identity be used?
- Internal presentation
- Presentation for potential clients or partners
- social media (?)
What are the key touchpoints where the new identity will be applied?
- Website
- Banners
- Colour palette, typography, graphic elements
- Presentation templates
- Animation
Future Growth. What is the long-term vision for ImpactUA?
Who will be responsible for the implementation of the new identity?
- Dasha
- Max
- Den
What is the timeline for the identity redesign project?
- Q3 2023?